Quakewars has ingame advertising?!


(==Troy==) #61

‘Thinking to ask an AdBlock author to create one for ETQW’ :roll:

I prefer an add to be in the game itself. If it is a half burned, dirty billboard (ruined city etc.) This is perfectly fine with me, even if it will happily ask you to join McDonalds or whatever. I saw tonns of such adds. I had to add some of them myself to the maps I made (not for ET though), just for the impression of the map.

But If we will have a ruined dusty city with a SHINY HUGE SPARKLING COCA-COLA BILLBOARD… no, thank you…

‘Opening his second bottle of coca-cola’


(Ryan) #62

From the official website:
http://community.enemyterritory.com/index.php?q=node/58

A Word About In-Game Ads
Submitted by Relaxer on Tue, 2007-06-19 13:10.

Hi, I’m Neil Postlethwaite, Splash Damage’s Managing Director and one of the Producers on Enemy Territory: QUAKE Wars. I’d like to talk to you today about the in-game advertising we have in ETQW.

For the last four years, we’ve put all of our effort into making Enemy Territory: QUAKE Wars. So, we’re not planning to ship this game and walk away. We want to keep supporting ETQW in as many ways as possible. We’ll be maintaining the persistent stats servers and the community site, and continuing to support ETQW with updates and improvements.

To help cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements in select locations of our levels. The ads aren’t intrusive and you won’t have to interact with them; they’ll just be part of the normal environment. In fact, there are some places it’s quite odd not to have an advertisement - the sides of container trucks, for example. Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it’s not appropriate or it’s distracting, it won’t go in.

The company providing the ad system does not and will not store any personal information or data that otherwise can be used to identify you. All they track is if and how long you look at the advertisements.

For those of you participating in the upcoming beta, you will get a chance to see them for yourself very soon. And of course we will be releasing a demo prior to the retail launch of the game so everyone can check them out first.

Choosing to place ads in Enemy Territory was not a decision we made lightly. However, in doing so we hope to be able to provide a higher level of on-going support to the Enemy Territory: QUAKE Wars community than would have been possible otherwise.


(Ryan) #63

I think this is the answer…
:lol:

The company providing the ad system does not and will not store any personal information or data that otherwise can be used to identify you. All they track is if and how long you look at the advertisements.

IDIOTS :lol:
Whats that good for :stuck_out_tongue:
See some players standing in front of a coca cola add the entire game because they are AFK
:stuck_out_tongue:


(Sauron|EFG) #64

Hope, surveys and statistics. The huge difference with these ads though is that they will know exactly how many people that display an ad and don’t need to base the advertising cost on “hope”.

It’s a recurring cost for those of use who pay for server hosting. (Maybe that’s why I dislike even the idea of in-game ads so much.)


({UPS}Shroom[FR]) #65

Every where you go in life you will run into some adds if you take a few seconds to look around. I really don’t think adding them in game is that outrageous an idea. As a level designer you run into spots that people will expect an advertisement like on the side of a bus. I’d think using real advertisements would add a touch of realism that games normally miss for fear of copyright infringement. By using the real world adds it would make the maps look more realistic and at the same time pay for updates. It’s like killing 2 dogs with 1 cinder block.

What could be more fun than blowing up a scale version of a 7/11 gas station in game, and as you laugh and watch it burn your actually helping to improve the game.

On an even brighter side while some noob is staring angrily at a Mc Donalds poster, pondering his next blog, a real gamer can walk up and shoot him in the back of his head, making our gaming experience much more amusing.

What I’d like to know is how they will know how much time you’ve spent looking at a poster.

" The company providing the ad system does not and will not store any personal information or data that otherwise can be used to identify you. All they track is if and how long you look at the advertisements. "

I can understand stats cuz your interacting by killing other clients and blowing things up. I don’t understand how they will be able to tell if an advertisement is in your field of vision and if your actually looking at it.

Proximity ? facing it head on?
Would it cause lag? Is it triggered by some new type of map object?

How does that work?


(AnemicCrayon1) #66

No matter how you put it in-game ads are obsurd and intrusive, I would much rather play a game I have to subscribe to in order to keep advertisment companies from using MY bandwidth to advertise something to me that I do NOT want sent to me (kind of like spam mail), so who is going to pay me to use my bandwidth that I pay for with my hard earned money?

Not everyone lives in an area that offers a killer ISP and can afford to give up even the smallest amount of bandwidth for this crap, after all ping = live or die and if I am dying in the middle of an advertisment download this doesn’t add to the ambience of the game in any way.

I myself don’t look at billboards nor do I watch regular television for the very reason that I do NOT want to have to sit and watch commercials or have advertisments for crap I don’t need being sent to me, I pay for cable to have commercial free TV, and if this in-game advertisment crap starts to get lucrative for developers, what will happen next? Intermission commersials forced upon us? Full length commercials running on TV’s in the game that take that much more bandwidth? Where will it end or will the “provide a higher level of on-going support” excuse continue to suffice for those that don’t see the bigger picture?


(Gringo) #67

Thats why I keep telling people in marketing and advertising to kill themselves and then we wont have the aforementioned problems u have brought to our attention!


(Snoofer) #68

last night I was standing behind a corner, taking cover from a cyclops, a mate jumped past me and got shot by a railgun, the I saw it, right above me on the wall: Bruce Willis in a cool pose, titled with ‘die hard 4 dvd’

I never thought ingame advertisement can be that good :slight_smile:


(murka) #69

yeah, sometimes i wish advertising would come sooner, as i need to know what to buy.


(Pytox) #70

i have never seen any ads yet, only those strogg / gdf boards. lucky me :smiley:


(Jimbo99) #71

We paid for it. Our community pays for the server. It is inappropriate to incorporate advertisements into the game. You should no more accept advertisements in game than you would accept spam in your mail inbox. It is a nasty thing to do and it degrades the game.

But alas, it doesn’t really matter because the game is effectively a flop. There are more servers than players. The balance in the game is far off what the balance was in ET.

More people play the old ET than ETQW could possibly hope to have for a couple years to come. The mods and maps for the original ET make this ET look like a pretty picture with no meat to it.

Maybe they need to understand that the enjoyment of the consumer comes before their need to make a profit. You make a profit when you meet the needs and enjoyment of the customer.

I guess they’ll never learn.

The outrageous nature is that they are eating up our bandwidth. They are giving marketing people more reason to invade my computer and put files on it that I don’t want. Once the ads are on the computer they are there for good, they never age out. So, over time those files add up. Splashdamage didn’t consider the impact of allowing advertisers access to our files. It is through advertising that the majority of bad things occur on our computers. Adware/Spyware are some of the most nasty products to come out of advertising. It is the advertisers that promote these companies and fund them in order to forcefully put ads into your computer. Splashdamage should be condemned.


(Nail) #72

eating your bandwidth ???
how much bandwidth do a couple 30K images use these days, maybe you need a 56K modem instead of your 33K


(DarkangelUK) #73

It’s COMPLETELY unplayable now! Since ads have been implimented the shotgun spread has completely changed, the hog is slow as hell and it takes forever for me to repair stuff… im going to complain to Bruce Willis, he ruined my ETQW experience by not dying easy the 4th time!


(EvilBaga) #74

I would much rather play a game I have to subscribe to in order to keep advertisment companies from using MY bandwidth to advertise something to me that I do NOT want sent to me (kind of like spam mail), so who is going to pay me to use my bandwidth that I pay for with my hard earned money?

Well… I agree with you. But why not both?
You can unsubscribe from the ads by paying a small fee?

I dont like ads either - but the problem is if they want to support the game further it would be necessary.

Bah…damnit…I probably wont play it with ads :confused:


(Gringo) #75

While ads are shit, ithe only way to avoid them is to rip out ur eyes and cut off ur ears.


(stealth6) #76

and ur nose, the smeell of fries makes you think I feel like fries: also advertisement

and don’t they have any ads in brail? :stuck_out_tongue: lol

btw what difference does it make that there are ads in ETQW? if this post hadn’t ben here lots of us wouldn’t even have noticed them! As said they are placed in logical places, so just like in real life you don’t think about it twice…

and don’t you people live? we are constantly being hypnotized with ads…
tv, going out, radio, internet,…

How did you know that ETQW was coming out? propably saw it on television where they ADVERTISED IT, of internet where they ADVERTISED IT, or from a friend who saw it in an ADVERTISEMENT,…


(Dazzamac) #77

Saying you won’t play a game because it has ads in it is like saying you won’t watch your favourite sports team / person at the weekend because of the billboards around this pitch and the adverts on the players shirts. They’re there, they don’t actually do anything other than appear in place of a GDF propaganda poster you ignore anyway.


(pringles1942) #78

I think that throwing in ads ingame screws up the experience.


(89blitz) #79

Don’t you have a powerfull computer :o