The success or failure of this game on a short term worldwide scale is determined by flashiness and marketing. The long term core support of a game is determined by its subtle enjoyable gameplay, ongoing gamecode support, third party moddability and its efficient netcode.
Consider old UT. Fun gameplay, many patches, a bajillion third party maps and mods and reasonably efficient netcode. The last time I checked, UT99 still has more core players that UT2k3 and UT2k4. The subsequent games had much better marketing, but lost ground on gameplay, netcode and community support.
Consider W:ET . No marketing. A few patches. Good third party mod / map support. Good netcode. Still has lots of players, many more than for other newer big bucks games like Ut2k4.
Moral: Activision needs to swamp the airways with commercials ala Battlefield and many console games (if I were them, I’d start now, building brand recognition in advance of BF2142). This will get people excited and ultimately going out to buy the game (or preorder it). Gameplay is the hook that gets them playing and min/maxing the game. Long term loyalty is born out of continuing support, SD forums, bani and crew, other third party people who keep the game alive, fix bugs and exploits, and generally provide a ongoing variety in the game. Efficient netcode is beyond critical. I have played so many games that would have been fun, if it weren’t for perpetually laggy/bad/inefficient/bloated netcode. Keep it simple! Simple is better!
I think ETQW “campaign for the win” should be done thus: (and when they make me CEO at Activision, I’ll make it so )
-
Massive PR campaign / commercials / etc.
-
Make sure the game is working perfectly prior to release.
-
Release game; included in the game price is one update DVD to be mailed out 6 months or one year after initial release. This includes patches, winners of a user made map competition, extra mods, 3rd party tutorials etc. Allow users to pay $5-10 a year for biannual ‘official’ updates. All the stuff can be downloaded out-of-game for free, but who wants to download 8GB of new maps?
-
Have a massive ActivisionLAN or something, where their three biggest games have a slug it out LAN competition for big bucks, with a winning team taking $100,000 or more, and runners up all looting some cash and prizes. Combine a few stock maps with a few user made maps (generated by map competitions for $ for licensing). For funding, see #3 above. To make it all work, you’re going to need money, an awesome game, and ETQW TV or whatever. I think that e-sports are real thing coming in the near future. Get the QuakeCon or ActivisionLAN on MTV and ESPN, and go for the gold!