No, it really did not do that well. It did “OK”
Borderlands did pretty well.
I remember playing that game during the MAG beta thinking, “this is a really fun thing they’ve done here, too bad it’s not more popular”. MW2 and Uncharted 2 had released around the same time or something, and all the bandwagon kiddies were pitching their tents and roasting marshmallows on those two games at the time, but Borderlands exhibited excellent staying power in such an outclassing atmosphere and caught on enough to eventually catch on. It did decent sales for the first month, then about halfway through it’s second month, after seeing sales decrease for each of the previous 6 weeks, Borderlands started to see sales increase more and more every week for a good while.
“Borderlands” did well.
Brink had higher first week sales than Borderlands did, and it also didn’t have to compete with 1st-rate franchises like COD and Uncharted. However, Brink’s sales tanked after the first week and spiraled to under 10k worldwide across all platforms by the 10th week (Borderlands did close to 200k in it’s 10th week I believe).
It was GAMEPLAY that caused Brink to tank in sales. The fault lies with the game itself and it’s developers/publishers, and no one else.
Much like it was the GAMEPLAY that resulted in Borderlands’ success, with the credit going to it’s developers, and no one else. They really worked hard and effectively to improve the game post launch, dropping a FULL expansion pack within a couple of months after release (who does this nowadays? or ever?), that would be followed by other DLC later. They patched bugs and other things. A truly stand up developer that I wish had never gone near that toxic Duke Nukem Forever project… unfairly tarnishing their rep.
Borderlands did well. Brink has done OK, arguably (some would say horrible, terrible, poorly).
A decent sequel could solidify the franchise, but as of now it is in no way an established IP. I wish it well, and the developers clear minds guided by common sense (stop overthinking so much; American cultural psyche, self-absorbed target audience, psychology of blah blah STFU and make a responsible game already THEN release it COMPLETE next time, thanks) in the future.