I can’t prove that causation due to the lack of cases where F2P games do include bots. I can only name TF2 and that’s a really odd case in that it won it’s popularity due to being part of a retail package and only became F2P later, once it had established a large base.
I can point to a game like Shattered Horizon that in it’s final patch included bot, an offline mode and a horde mode and then died within weeks but that’s not a fair example either. Even though I do believe that the small community clinging together by a few players did get substantially disrupted by too many of the people trying stuff out offline too which it lost the critical mass required to continue an online community, but that was only one of the troubles.
Retail games don’t rely as much on the online community. Once people pay the 60 bucks it doesn’t really matter what they do. There’s some positive feedback in word of mouth but that’s it. A player that paid for the game can go online, offline, burn the disc, whatever the company already has his money.
An F2P game still has all it’s work ahead of itself before their players become paying customers. The more people playing, the more desirable the goods in the game become. I have no statistics this is just my amateur psycho-economical hypothesis. I don’t buy the notion that people want to pay for expressing themselves offline at all. People buy collector’s editions sure but that’s because people like collector’s editions and then the gear just happens to be included.
You’re not going to buy a Ferrari to drive around on private property all day, and I wouldn’t be interested in this year’s horribly expensive yet gorgeous G-Star RAW clothing range if I didn’t want to show off my exquisite taste to people around me. The value of such status goods increases by the amount of beholders while the price stays the same. Everyone has a point where those two values intersect and that’s when people start to pay for F2P content.
Bots, offline play and Co-op cuts directly into this amount of beholders. Directly by having less people, and indirectly by making the game appear less popular (by having less people online). A great example of this is Microsoft’s MSN messenger. People say that Facebook killed that hugely profitable and popular service but in fact it was already dying way before that. Why was this? Because people were able to set their status as ‘appear offline’ while still being able to see who’s online. This became very fashionable because it was a means for people to pretend they were having an actual life and weren’t sitting in front of a pc all day while still being able to come online when people that they were interested in talking to became online. Problem was that once everyone started doing this, the service appeared dead. This is crucial here, people WERE using it, but the application facilitated in making it look as if it wasn’t being used. This is why FB doesn’t provide this feature. You either appear as online or offline but when you’re offline you’re not going to see who’s online, you’re going to have to be online for that. Now don’t twist this last bit as a way to make bots work because it’s already stretching the analogy far enough as it is. There’s no equivalent of a bot in messenger services.
Now there’s three groups. The player that only wants to play offline, the player that occasional does it but doesn’t mind online play, and the online players. The first group is completely worthless, the third group is your target audience and the third group consists of the people you don’t even want to provide the option of being offline (and worthless) to, you want them online, and they won’t be bothered with that at all.
I do get that it’s in the interest of individuals to have bots around and I as well would expect it from a retail service. But business wise F2P follows different rules.If people want to pay a full retail price then, sure, give them anything they want for that price. But don’t sell bots to the customer base for anything less than that because they’re going to be dead weight to everything else you’re selling, so don’t even give them the option of being dead weight. You’re online or you’re out.
