Rage would’ve been a better splash if it had come out before New Vegas. (Which I am planning to get still) How many post-apocalyptic titles does one need? And Rage looks like Cliche Post Apocalyptic, rather than the 50ish style twist that makes Fallout neat. Not hating on the game. Just think its a year too late in terms of interest level. For me. I’d be more inclined to wait for Borderlands 2 which is in the latest gameinformer and looks different. I don’t buy games just because its id or unreal or frostbite. You know what I mean?
The game has to stand out a little more because I have short funds to spread around. I buy 5-8 titles a year, and already bought 5! I have 1 pre-ordered and a few more planned for Xmas. Hard for Rage to make the list for me.
My tastes have changed for single player focused games: I don’t have as much patience for them as I once had when I was a kid. I could spend hours grinding away at an RPG just to level up my dude even before starting the first campaign quest so I could be a boss the entire game. Now, I just want to talk to people while I play and have the encounter feel different every time instead of one dungeon after another, and that’s a multplayer game. After a while in Oblivion, its like, do I want to go into another dungeon? Nah. I’ll just kill some Imperial Guards instead and see how long I can get away with it. Same thing with Fable 2. Kill everyone in the town even my own children and wife if they get in my way! 
Hopefully, once Beth gets Rage over with, they can spread some more love our way. (Brink)