I was referring to the custom character and weapon skins which are associated with the loadout cards. I get the impression you didn’t even realise they exist, which would prove my point of them not being very noticeable.
The Obsidian ones are the only ones that I actually notice in game, which makes them far more interesting. I definitely want to see more like that and the ability to pay for them.
To be honest I don’t understand how your other points relate to what I said about content like maps being subsidized, so I’ll assume that I didn’t express myself well enough. You cannot compare a stage of a fighting game with the complexity of a full stopwatch map. But my point wasn’t to quarrel about the specifics, just to say that complexity of content and pricing have no direct relation in F2P. The only thing that matters in the end is total cost of the game’s development vs. number of players and average amount paid by players. If that means that you charge $10 for a full fighting game character, or for a weapon attachment, it doesn’t really matter as long as you can get people to buy it.
It’s fair either way, and as weird as it may sound, if anything the “weapon attachment” example is more generous, because every player still benefits from all the other content which is not being charged for. So when you say that there is less complexity in a merc than a fighting game character, that doesn’t necessarily make the fighting game a better deal.
The perception of it may look better for the fighting game, but what are Splash Damage to do? Simply lowering the price may not be an option (at least not yet, it’s always easier to lower prices than to raise them), and it’s not like they can charge for “shared” content like the maps. You have to work with what you got.