First, here’s my ideas for monetization for F2P games, followed by my opinion of the maps/mods:
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Allow players to buy single pieces of anything. Guns, attachments, armor, hats, tattoos, etc. Set low low prices on single items. $1 here, $0.25 there, etc. If a player likes the game and only has $20 to spend, you might as well give them the opportunity to spend their entire $20 and let them have a good time. If the game is going to mimic Counterstrike more than Brink/CoD/etc, then obviously the guns/attachments can’t be for sale. It’ll have to totally be based around player customization. On that note, then make lots of kick ass unique gear for players.
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Offer a “buy it all” full-game price. $40-$60 is what I would consider a good “you get everything currently available” deal, which saves the player 25-50% if they went out and bought every single thing separately. Maybe a 2nd option that bumps it up to $80-$100 to promise that “not only do you get everything NOW, but you get everything we release later as well”. I’m the kind of person that if I like the game, you can have all my money.
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Whatever the default weapons and equipment are available for free, you have to make sure it’s balanced enough that players can still have fun. If the free stuff TOTALLY sucks, you’ll scare away new players.
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Every few weeks, or month or etc, offer some new stuff. Sell it piece by piece or in a DLC pack for $5-$20. If people are still playing the game, they’ll appreciate the updated content and will probably part with $10 (around the same price for a super-sized value meal at McD’s).
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Ad space in game. If we’re fighting on the streets here in planet earth, then there should be billboards and ads everywhere. Sell that space. I could care less if I see ads of Coke, the Gap, Ford, etc. As long as the ads are many and varied, it’ll look great. If every frakking ad is a Coke ad, then it’ll ruin the experience.
So, with all that said, if you let the user community make the maps, that’s one less thing for SD to have to waste time and money on, yet will be a huge benefit to the game’s life expectancy. If the game is FUN, but only ships with 10 maps, and half of the maps are poop (they always are for every game), then people will likely get bored waiting for SD to release a new map pack. Then, the pressure’s on SD to make a KICK ASS map pack with 10 new maps. If they fail and the map pack comes out with only 2 maps (ahem, Brink) and we have to wait another 1-6 months for the next map pack, this could kill the community. Even if the map packs each contained 6 maps, inevitably, 3 of the will be meh. So, why bother?
Let the user-community make the maps. Sure 90% of the maps that are created every month will be hot flaming garbage, but for the 10% that are great that’s dozens of new maps for us to play and stay interested in the game. Hell, SD can even place big gold stars next to their favorite maps so new users will know which maps to look for if they don’t trust the community. But if the game lives on through user-created maps and mods, then people will still be interested in other pay-for content from SD.
To me it is a no-brainer. But I dunno the level of complexity and cost on SD’s end. If it came down to just an argument of monetization, let the maps and mods be created by the user community and all the other stuff be created and SOLD by SD. Free maps and mods-> game longevity -> more opportunity to offer pay-for content.