[QUOTE=Szakalot;206544]If to be Sexy something needs to be sexist…
well well now.
Let us discuss the definitions, see if we disagree there.
On a simple basis:
Sexy - noticing a gender difference and liking what you see
Sexist- noticing a gender difference and disliking what you see, and not because it is a gender difference expressed in poor quality, but because IT IS a gender difference.
Its dislike by default.[/quote]
Mmm, no. Sexy as a requirement is sexist. I’d be willing to accept an argument that the fashion industry (with its sexy as a requirement) isn’t sexist, but it’d be acceptance with snark. Sexy has no relevance in a video game (unless playing one of those creepy Fashion games made for pre-teen girls). Sexy as a requirement of BOTH genders could pass for non-sexist. But one gender? How does sexiness for female characters have any place in a video game whose primary objective is shooting things? Does the sexy make her bulletproof? Does it enhance experience points (presumably via magic)? And if sexy matters to the female, and presumably has a point beyond titillating male viewers, why wouldn’t it also be a male attribute?
Best thing I can compare it to is the first half of the 20th century. One word: secretaries. Hot women were preferred so their bosses had something to stare at, but they didn’t necessarily have better office skills than their not-hot counterparts. It’s sexist because the intent wasn’t for improvement of work, but so men could stare (and often more). And by your definition, it’s still sexist. It’s dislike of the gender, with exceptions for “sexy” females. Basically, requiring sexy is inherently sexist simply because it puts an entire gender as only useful (in video games) if there is some sexual satisfaction to be had, however minute. I don’t see gay dudes screaming for hot, half-naked chicks to be present in video games.
You gave us a lot of interesting data.
But I do not see how it should convince SD that they MUST have female avatars. Show them where the money is. You can talk a lot about ideals, and no one will disgree, but this is business - its about the money.
It is as if you tried to show that McDonalds serves unhealthy food, and you decided to boycotte that. I don’t think anyone can disagree, but still, people go to McDonalds, because of other values, and McDonalds thrive because it does not live on ideals, but on money.
A) women still make up a quarter to a forty percent of gamers (it varies across games and genres); so why not have female avatars? (Except in Brink, that’s already a done deal.) I like Mercenaries’ approach: two dudes, one chick.
B) the lack of female PCs in many games (and in advertising) who aren’t half-naked gives the impression (especially when combined with stereotypes about video games) that men are the only ones who play video games; ergo, women are less likely to even try games that seem super-manly on the (sometimes right) assumption that the game was designed exclusively with males in mind. Some of the stuff I read (particularly on IGDA) talked about the role of women in development - if a company is almost entirely made up of young males…then the games they create will be very much in line with what they desire. It makes a game more likely to appeal to very specific players, as opposed to broad appeal. Broad appeal = better sales, more money. And no, not broad as in female.
C) a greater number of female players (customers) isn’t going to happen via wave of the magic PS3 wand. Or in xbox’s case, that Natal thing. It requires effort on the part of game studios, not merely throwing a bit of pink around and hoping for the best. So making female avatars standard (instead of an afterthought) is a way of forcing the change, instead of hoping.
I suspect better advertising and/or more women in game development might have greater effect on whether or not women play, but female avatars are a bit less complicated. And since I know nothing of the game industry’s attempts to attract female gamers with advertising (beyond that I can’t think of any commercials not belonging to Nintendo or littleBIGplanet that weren’t seething with testosterone), I’m sticking to my avatars argument.