“Incentive is only available for UK accounts, and may not work on non-UK accounts”
Well, Steam knows where I am from and could probably put on some sort of a code restriction. Just like I europeans pay more for their games, but some europeans pay a little bit less (like my country, still more than Americans though).
Still think it would be unfair, I mean… thats what we pay import taxes for right? coughcough
If that’s how it works, it still hurts the publisher if the perceived value of their product is low but prices bump up after release and customers who didn’t get the low price decide to wait till the price is back down or till they loose interest.