We are gamers. We play games. To play games, we must buy games. When we buy games we become customers. What industry but for the gaming industry treats its customers with less respect?
Imagine dining in a restaurant, ready to pay £40 for a fillet steak and classy bottle of wine, only to receive in return a rump-cut and a bottle of Ribena. You’d become distressed:
#1 You could complain, “Give me my fillet steak or I will leave without paying.”. If they flatly offered no alternative to the Rump’N’Ribena, or some lame excuse about having it ready for you in two hours time, you could simply leave the premises. You would be angry and remain hungry, perhaps even hungrier then before, but you keep your money in your pocket and therefore all of your choices of what’s next. You also know you did the right thing and feel stronger for it because you were in control of the situation. Next time you enter the restaurant, you know you’ll probably get a thousand apologies and a free meal.
#2 You could politely complain, “Excuse me. This isn’t what I ordered. Perhaps there’s been a mistake.”. If you then waited patiently for the problem to be recitified but it never happened, and the waiter ignored you… and so did the kitchen… and the rump was going cold… and you were very hungry… and you were weak-willed, then the probability is high that you would just eat the rump, swear at the ignorant staff, thump the £40 on the table and walk out telling yourself you will never eat there again, but not believing yourself because when they have got it right in the past, it was delicious.
Surely, it has to be #1 every time. In #2 the restaurant has made a mug of you. You lose.
The gaming industry has stopped serving their fine fillet steaks and fine wines and are beginning to get used to fobbing us off with Rump’N’Ribena because we don’t complain about it enough en masse and keep handing over our money.
Right now, as it stands, we put the money down first in response to a pack of lies about what is on the menu. This has to stop. If we try to take a game back to a shop and the game has been opened and installed, there’ll be no refund available. Why not? As customers we pay money for a product. If the product does not match the description closely enough (e.g. you pay for a banana and receive an orange)then customers inherit legal rights to receive a full refund. This is European Law and thus applies to all EU countries.
There are many ways to address this and I’d like to hear some of them from you lot. However, there are many issues with gamers that will make change very difficult. Let’s hear those too.
What about mob rule? Mobilis Vulgaris. Revolution…
