Brink is at war..

(madoule) #21

i’m sorry but what makes you call my opinion wildly misinformed? do you mean the first or second part of my statement?

concerning the first part, referring to correlation of (meta-)score and commercial success, i have mentioned that this is in my own opinion. however you can see the idea to some extent proven through e.g. steam user statistics: http://store.steampowered.com/stats/
notice most of those games (only a part of the total market) present a meta score of 85+

my second statement, again is my own opinion. tho i can say it is quite a sound thesis, which i may even use it for my masters degree. anyhow simply put there are way too many factors to solely depend on marketing budget. period.

well thats a thought that first comes to mind and is absolutetly inevitable for new brands. however in the fast moving web-depended video game industry, there are tons of wayys to work around that. and simply throwing out your money is not going to sell your stuff.

hopefully two years from now, i have proven these theses…

(Dormamu) #22

Do not fear young one… I sense…a great power…within this game…
It is foretold that on may 2011 the planets will be aligned …The Elder Scrolls talk about “The Psychopack”, who will bring DOOM (Pack) to your social life…we will all be on The Brink of a new FPS era…only The Ark will save us…
…find The Ark…
…Save the Cheerleader NPC, Save the World…
…Now go… and show them what fear means… go make some “Trouble on the Homefront”…

(Floris) #23

[QUOTE=madoule;259031]i’m sorry but what makes you call my opinion wildly misinformed? do you mean the first or second part of my statement?

concerning the first part, referring to correlation of (meta-)score and commercial success, i have mentioned that this is in my own opinion. however you can see the idea to some extent proven through e.g. steam user statistics: http://store.steampowered.com/stats/
notice most of those games (only a part of the total market) present a meta score of 85+

my second statement, again is my own opinion. tho i can say it is quite a sound thesis, which i may even use it for my masters degree. anyhow simply put there are way too many factors to solely depend on marketing budget. period.

well thats a thought that first comes to mind and is absolutetly inevitable for new brands. however in the fast moving web-depended video game industry, there are tons of wayys to work around that. and simply throwing out your money is not going to sell your stuff.

hopefully two years from now, i have proven these theses…[/QUOTE]

Well he called your statement misinformed, which it can’t easily seem to be considering you indeed mentioned that it was your opinion and it seems hard to be misinformed about your own opinion.

But let’s keep the gore of exploding heads limited to games.

(tokamak) #24

[QUOTE=madoule;259031]well thats a thought that first comes to mind and is absolutetly inevitable for new brands. however in the fast moving web-depended video game industry, there are tons of wayys to work around that. and simply throwing out your money is not going to sell your stuff.

hopefully two years from now, i have proven these theses…[/QUOTE]

Minecraft proves it does not have to be about money. Then again, Minecraft has all the meme ingredients to be famous.

(II Captain K II) #25

[QUOTE=Florisjuh;259046]Well he called your statement misinformed, which it can’t easily seem to be considering you indeed mentioned that it was your opinion and it seems hard to be misinformed about your own opinion.

But let’s keep the gore of exploding heads limited to games.[/QUOTE]
Wrong. It is indeed a misinformed opinion. I am of the opinion that starving africans are pretty well off. I am also of the opinion that the sky is green. Apparently neither of these are misinformed? You have no idea what you are talking about if you think opinions can’t be rejected as worthless.

(II Captain K II) #26

[QUOTE=madoule;259031]i’m sorry but what makes you call my opinion wildly misinformed? do you mean the first or second part of my statement?

concerning the first part, referring to correlation of (meta-)score and commercial success, i have mentioned that this is in my own opinion. however you can see the idea to some extent proven through e.g. steam user statistics: http://store.steampowered.com/stats/
notice most of those games (only a part of the total market) present a meta score of 85+

my second statement, again is my own opinion. tho i can say it is quite a sound thesis, which i may even use it for my masters degree. anyhow simply put there are way too many factors to solely depend on marketing budget. period.

well thats a thought that first comes to mind and is absolutetly inevitable for new brands. however in the fast moving web-depended video game industry, there are tons of wayys to work around that. and simply throwing out your money is not going to sell your stuff.

hopefully two years from now, i have proven these theses…[/QUOTE]

So if you think that marketing isn’t an effective technique, you must be one smart guy, since you just outwitted 50+ years of study in the field of psychology and marketing by prefixing your mindless opinion with the words “this is my opinion”. I guess all these morons who went to school and learned about how to manipulate your mind must be full of ****.

Lol I would love to read your theses. “I think games should be good. Marketing doesn’t work so good, so games should be good.”

(Floris) #27

Okay, people who think opinions can’t be rejected as being worthless have no idea what they’re talking about. Mind you, I’m not one of those people though.

Whether an opinion which is based on misinformation is a misinformed opinion is something we can debate about all day long, but I’m too busy looking forward to brink to do that. White flag then?

(madoule) #28

indeed, exeactly what i was trying to say!best example ever! no big budget needed. the idea sells…

[QUOTE=II Captain K II;259059]So if you think that marketing isn’t an effective technique, you must be one smart guy, since you just outwitted 50+ years of study in the field of psychology and marketing by prefixing your mindless opinion with the words “this is my opinion”. I guess all these morons who went to school and learned about how to manipulate your mind must be full of ****.

Lol I would love to read your theses. “I think games should be good. Marketing doesn’t work so good, so games should be good.”[/QUOTE]

apologies, but where did i say marketing is not effective? that taken aside. i feel a bit taken aback by the attitude coming my way. but back to the topic at hand.

marketing is not a technique, it is a task in the field of economics to grow sales. or as it says in a simpson episode, please don’t mind if i paraphrase: “sell useless stuff as the good you’ve been waiting for.”
with no word i was speaking about the uselessness of marketing but simply about the fact that budget is NOT the most important factor in the overall formula to promote a product.
again the “promotion” is only a quarter of the 4P’s - the so called marketing mix. please follow this logic.

however i do see my fault in my thesis: i should have made it more obvious that i was talking about the budget for my afore mentioned “big marketing and advertising waves big publishers use to create”. apologies here…

tho i have to moot, one might skate on thin ice, concluding from that mishap, my mind may be full of sth. :cool:

(tokamak) #29

It’s a great example of how the contents of a game make an advertising budget unnecessary. Brink doesn’t find itself in that position.

(system) #30

However, starting to heavily advertise a game 5 months before it’s release doesn’t quite work, you get people pumped up and when they see the release date they go ‘oh, ok’ and then they forget about it if they don’t know the developer or what other games they made. Not everybody can afford to say ‘Starcraft II is coming’, 3 years before releasing it.

(madoule) #31

it does not? what’s about smart, smp-coop-mp merge, character customization…
surely this does not automatically equal sufficient sales to cover all of SD/bethsoft’s costs but the principle sticks…

(tokamak) #32

Minecraft is such a game that almost only becomes satisfying once you record what you’re doing and show the world your projects. It’s a 3D sketchbook. There’s no way Brink stacks up to this.

(madoule) #33

true point that minecraft’s concept spiraled onto youtube. what i was thinking about was the principle that both games do have new ideas to offer. this facilitates getting the attention and interest of potential players. in case of brink there’s unfortunately the barrier of spending 40-100 bucks…

(system) #34

Minecraft is/was something new, as far as the general public is concerned, Brink is just another shooter.

What I’d like to see from SplashDamage is what Blizzard is doing with Starcraft II, promoting every little eSports tournament out there on their site. That if Brink proves itself worthy of eSports and why shouldn’t it?

And one could hope for a Day9 clone to help newbs become better gamers in Brink.

(madoule) #35

[QUOTE=Etek;259135]Minecraft is/was something new, as far as the general public is concerned, Brink is just another shooter.

What I’d like to see from SplashDamage is what Blizzard is doing with Starcraft II, promoting every little eSports tournament out there on their site. That if Brink proves itself worthy of eSports and why shouldn’t it?

And one could hope for a Day9 clone to help newbs become better gamers in Brink.[/QUOTE]

yeah, let’s agree that BETHESDA has to step up, right about now, to get the momentum going until the 20th of may…

(KnollDark) #36

Sounds good but I say start advertising in mid-late april so that people have played both Crysis 2 and Homefront and are starting to get alittle bored then you start planting the ideas of Brink in their minds (like a freaking mind grenade) and they save up alittle and buy when it comes out, or just have it spread by word of mouth (I’m currently the biggest Brink marketing tool at my school)

(SockDog) #37

Minecraft is a user created meme engine. It’s the old infinite monkeys and infinite time thing, you’ll get sustainable memes if you input enough creativity and enable it to output easily.

Games, unreleased ones, can’t directly compete with that. There is no word of mouth, no experiences, stories, mods, drama, flames. machinima etc. To start with they have to give it a big money marketing kick start.

What I’d like to do is see a couple different marketing campaigns kick in.

  1. Bring on the depth of the story. Leverage the cinematics and detail in the game. Explain to the players their role is important in this conflict. Try to make the game have a basis people can related to and so want to pick up and play.

  2. Cliche perhaps but I’d like a more in your face, fun. gamer theme too. Directly poking fun at the inadequacies of other games, showing off why Brink is so much more and then some. Don’t be shy, SD put huge efforts into making this game bigger, better and balanced, Bethesda should be ramming that down everyone’s throats who’s ever played and FPS game.

(Seyu) #38

I just saw an ad for Brink today on Gamesradar, a good sign, I’d say.

(Cankor) #39

Some of the best advertising money spent on Brink will be by including a Theatre app.

(Nail) #40

Activision spent $50 million to develop BLOPS, they spent $200 million on launch. you think a theatre mode is what made over a billion $ in sales ?

nope, advertising

I don’t think Bethesda will have to match that, they have a solid game from proven developers, but it sure couldn’t hurt