As I have read, in-game advertising is looking like it is going to be an integral part of ETQW for purposes of providing a higher level of support, granted Activision will still make money above and beyond that support with Need for Speed Carbon raking in 5 million in the first quarter from advertising.
I do not want advertisments downloading to my computer while I am actively playing the game, personally I do want them at all because I class them the same as spam mail, however if we must be subjected to them I would just like to know how they will be implemented and when they will download.
My concern is this, will the advertisments be set to download at any given time or will they be set to download while a player is connecting to the game and inbetween maps loads?