Where's The Brink Hype Machine?

[Brandmon]

The better not follow in ID Software foot step and create something like the last Wolfenstein. ID Software was on the same track, no gameplay, no hype, no mp information until the last minute when it was leak. The funny thing was ID software came out and said that the leak version was not the final version when it was the final version. I understand activision my have to be blame but come on, you’re the developing company, it is your IP. SD, for the sake of Brink, I do hope this game turn out to be one kick ass game. I’m not buying COD:MW2 until this game comes out. If Brink suck, I’m joining the COD noob tube banwagon because there will be no hope for the old school gamer like myself.

ID almost had nothing to do with Wolfenstein. It was completely done by Raven Software. But for the rest, agreed

[Slade05]

I thought Raven was developing it.

[Jamieson]

Like others have said I think it would be pointless to try and market Brink while MW2’s advertising campaign is still running.

I do think though that it is important to step up the marketting once it is released. Just look at what happened to ETQW but more importantly Wolfenstein. Wolfenstein had little to no marketting and no one had even heard of it when it was released. I’m not saying it was a good game it was far from it but i don’t want to see the same happen to Brink.

The problem is that very few people have heard of Brink, the only way I found out is because I’ am part of a massive online gaming community TAW (The Art of Warfare) we have over 700 members and our forums are huge so obviously someone discovered it and I got to know about Brink.

However the majority of people are not prolific gamers who are in clans or gamining communities. The advertising needs to reach new people not the same followers who are constantly checking the site or blogs or interviews etc.

Anyway this was my first post so hello everyone

[zXSwordXz]

I thought Raven was developing it.

Yes, Raven soft develop the SP and Endrant develop the MP. However, it was ID overseeing everything. You’d think that they will have better interest in their own IP and not let it get ruin by another company.

[SockDog]

Okay maybe an open beta is not a great idea. The public’s perception of those is totally warped and it does lead to unnecessary bitching. I’ll settle for small closed beta, early demo. Sold.

[tokamak]

I don’t think there will be a beta or demo at all. Then again, Fall Out 3 did have a closed beta.

[Brandmon]

Why shouldn’t there be a closed beta for BRINK? It allows for SD to make sure the game is what the people expect it to be and to tweak it before release if necessary. It has worked for ETQW to some extent.

[zXSwordXz]

I’m all for a beta but I hope the don’t listen to the wrong people. beta can be a tricky thing because everyone has an opinion of what should be change.

[Exedore]

Cold statistics are the best opinions.

Sockdog has been on the money with his posts, especially the vested intererest of Bethesda. It’s more useful to look at the marketing campaigns of previous Bethesda projects than to look at what other publishers have done.

[tokamak]

Not while mr Paul ‘ideas are cheap’ Wedgewood leads the team it doesn’t.

[GlobalWar]

There are no wrong people for a beta imo. You can have the wrong mix of people.

[murka]

Wrong people for beta are those who think beta=final and only use it as a demo and tell their friends that x and y sux.

[RoryGreen]

Brink may not be big news at the moment, which in my opinion is a good thing. As people said, it will be drowned out by Modern Warfare 2.

It wasn’t all fun and games for Modern Warfare 2. A survey was conducted and it turned out that 20% less people had heard of the game because of the absent ‘Call of Duty’ title. The marketing people had to work very hard to get this game recognised by more people. In the end, it worked out fine and now everybody has heard of it. The ‘CoD’ title was later added to help sell the game. This just shows that even for very well known developers like Infinity Ward, it is hard to bring a new franchise to the market.

Bear in mind that this is a new franchise. It will take time for it to get recognised. I hard that they had big plans for Brink 2 & 3. In time, if this game is good, I think this will become a much better known franchise.

[Slade05]

I wish this shit was never brought to the market, lol.
It simply defiled shooter genre.

[SSF-Sage]

But for those who think that there should not be a demo or open beta. It might not be very easy to buy brink if you haven’t tried it, because it is SO special you don’t really know what exactly to expect and know if you will like it. It is a lot easier to buy for instance a COD series game, because you can somewhat expect how it’s gonna be like and if you are going to like it: if you liked the earlier ones, there’s a good chance you’ll like this one too. And as it also has so many games in the series, it can’t be very bad.

Only thing players have atm is the developers. If they like earlier SD/Bethesda games, they can guess it might be good. Not everyone out there knows about SD and will buy the game because it’s by SD, like we do.

Yeah sure, a really good gameplay video will help a bit, but it’s not same as a demo. I really do trust that a demo of brink won’t dissapoint people and make everyone hate it (((like wolfenstein))), because I know that SD won’t make bullshit and especially release anything that is not shining like a diamond and playing great.

I agree that you should wait for MW2 to get out first.

[Florisjuh]

For now I think it’s at least a plus that everyone thinks BRINK is a Bethesda developed game, because unlike EA and Activision, Bethesda is a name people like to relate to. People look forward to “The next Bethesda game”, and you can’t really say that of EA or Activision (sure you can say people are looking forward to “The next FIFA game” or “The next Call of Duty”, but it’s a huge difference to get people hooked to your company and not to some of your franchises).

BUT, ET:QW had both of those, it was “The next id game” and “The next Quake game” and even “The next Enemy Territory game”, still it failed to gain a significant following. I still believe ET:QW was the best game of 2007, however releasing two months before CoD4, and a month before The Orange Box (and let’s not forget games such as Frontlines: Fuels of War, Bioshock and Unreal Tournament 3) and the outdated engine killed it’s chance to sell those gazillion of copies I would have liked it to have sold. For what’s it worth, I believe it would have done much better if it was released fall 2006.

ET:QW had quite the hype machine though, with trailers getting released years before it was even released. The problem with that however is that by each time some new ET:QW footage got released, people would have most likely have forgotten about the game already. Let’s not talk about ET:QW’s marketing, which was mainly composed of ads on various websites. I don’t think Internet ads are effective enough to promote a game to people who have never seen or heard about the game. For that I presume you need to bring in heavy guns, such as TV ads.

As for BRINK, I hope it’s marketing campaign will be fast and furious. Burn through a few million of dollars of marketing budget (TV ads, please!) about a month before the game’s release and I believe the game will stick with people. As for a proper trailer, wait until a few weeks after CoD:MW2 has been released, people have probably played through the SP campaign and experienced all there is to experience in the (omg p2p on the PC, talk about shit) MP mode. And once the CoD dust has settled, people will be looking for their next game, and BRINK is a great candidate for that. Just releasing a trailer might not be enough to get them interested though. Oh yeah, try to get it going before the CoD7 marketing machine starts booting up

[RoryGreen]

When the time arises, Splash Damage/Bethesda should try to get some features on things like Inside Xbox/Xbox Channel. They could try to get some interviews on the main Xbox dashboard. That would certainly get the game a lot of attention.

[GlobalWar]

Oh yeah, try to get it going before the CoD7 marketing machine starts booting up

What I have read is that IW still have no clue what to do after MW2 if it comes to developing an entire new game. So I think their strategy is based on DLC. Maybe Treyarch is working on something new?

The biggest worry I have is that BRINK will be delayed a couple times which is killing for marketing.

Setting a release date like ATVI did on MW2 is a great strategy imo.

So release it somewhere early may 2010. It will make a great birthday gift for me

[RoryGreen]

[QUOTE=GlobalWar;201120]What I have read is that IW still have no clue what to do after MW2 if it comes to developing an entire new game. So I think their strategy is based on DLC. Maybe Treyarch is working on something new?

The biggest worry I have is that BRINK will be delayed a couple times which is killing for marketing.

Setting a release date like ATVI did on MW2 is a great strategy imo.

So release it somewhere early may 2010. It will make a great birthday gift for me :D[/QUOTE]

It has been announced by Activision, that Treyarch (the crap ones) will be making CoD 7. It won’t be WW2 but we don’t know what it will be.

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I have done my bit to advertise Brink! (It is a comment on gametrailers.com on a Bad Company 2 video.)

lol

[Florisjuh]

[QUOTE=RoryGreen;201124]It has been announced by Activision, that Treyarch (the crap ones) will be making CoD 7. It won’t be WW2 but we don’t know what it will be.

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I have done my bit to advertise Brink! (It is a comment on gametrailers.com on a Bad Company 2 video.)

lol[/QUOTE]

I think CoD:WaW was a very good game, much better than Treyarch’s previous games (for one because I never played a previous treyarch game becuase they only arrived on consoles). So Treyarch are on a good path, while Infinity Ward… are kinda failing over. No dedicated servers for PC, gamesize max 9vs9, no mod tools, removal of lean (might be a good decision in the end, but right now I think restricting movement is not the right thing to do), the list goes on…