[QUOTE=Apoc;253025]You need hype. Lots and lots of Hype.
I say 2 weeks before release the trailer for brink should get advertised on tv. If you can build enough hype to get the masses to buy then youve done all your pr work. The quality of the game should do the rest.[/QUOTE]
I agree, but I still think that - need to start build hype no less than 3 months before release, one man will attract others if he can show his friends cool videos or sum thing like that. How can I lure more ppl if all I can show is poor quality 2 min video from PAX and 8 min video from e3 (other vids are too old or not presentable, cinematic video is very good but it can work only for beginning). Anyway u can believe me or not , but a bit hard to promote Brink right now, of course may be its just too early for building hype, but I find the situation on this forum as a dramatic, very low activity for game which aim for big sales.