Well I’d like to support the company/game, but not if it’s not worth it (obviously). Take Team Fortress 2 again (I use this because it was a perfect example of what DLC/free updates are and the kind of post-release support developers should be doing). Hundreds of bug and gameplay fixes and additions, new content, weapons, maps etc and then they introduced the Mann Co store. I never once in 3 years of playing regretted buying TF2 and I thought using the store might be fun, but after every purchase I made I instantly regretted it.
TF2 would have been a dead game after a year maybe without any updates, but the free updates keep the game alive and keep new people coming into it. I understand at some point you have to do something to generate new revenue, but developers have to make it worthwhile (enter expansion packs). DLC should be extremely cheap, like 50c for a map, not $15 for 3 maps.

cough

