i have 2 alienware loadout cards and think 1 of them came out of a normal (neither elite nor alienware) case
http://images.akamai.steamusercontent.com/ugc/456337321790117925/80D08055C56134FDDC9D2BED959E8D935818791D/
yesterday a got a normal case but didnt open it
today i entered the alienware case code in my steam account and got the alienware case
i opend the normal case and got the aura card
then i opened the alienware case and got the skyhammer card
both seem to be alienware loadout cards (the little alien head in the upper left of the cards)