i mean if they had commercials for this game it would have been a sellout, who cares how many people would have liked it, because its guaranteed more people would have stayed and more people would have bought the game.
BRINK materials were plastered throughout many gaming websites’ front/splash pages and ran on TV spots. From what I saw it enjoyed good marketing at the very least.
edit: Kotaku was writing about BRINK to almost obnoxious proportions the weeks before it was released. Heavily marketed and wildly blogged.
Marketing was good, but the game lacked (and still lacks) polish. I think with more of the budget spent on development time and less on publicity, the playerbase could’ve been a lot bigger.
I saw commercials for Brink on TV that obviously included all platforms it was on at the end. They stopped airing here like a week after the game was released though.
I was amazed when I saw how much advertising Brink was getting. TV spots, posters everywhere, bus stop adverts, every gaming blog thing writing about it for months. Even gamestation had Brink running on their in-shop console. Which I should probably have seen as the first harbinger of doom, but whatevs, it was surprising to see how much coverage the game got.
[QUOTE=its al bout security;353052]just sayin holmes.
i mean if they had commercials for this game it would have been a sellout, who cares how many people would have liked it, because its guaranteed more people would have stayed and more people would have bought the game.
so why wasnt there any commercials?[/QUOTE]
Disagree.
It had a fair chunk of publicity here in the UK. On the subject of keeping players, if people don’t like the game (for whatever reason) they’re going to move on.
I don’t want to turn this into a thread disputing whether the game does or doesn’t have issues but all I’ll say is in it’s current form, players have been dwindling at an alarming rate. I can’t see how that would change if more copies were sold.
I think it would have been better they put this out without any “humongous” ads and promotions. It would have been the rightful approach for this game to truly prove it’s worth.
Yep lack of publicity is most definitely the reason people left Brink in droves.it’s totally unrelated to majority(safely say) of players being disappointed by Brinks second ratedness, another 750k-1mill advertising will solve everything.
I’m interested in this rationale. When you spend your hard earned money on a product and it either doesn’t perform as you expected it to (i.e. bugs etc) or it’s just not an enjoyable experience to you - how much of a chance should it be given?
Brink got hammered by some prominent gaming sites/magazines/players that judged the game solely as a single player experience or against COD. Many did not give it a chance trying to play without unlocking new abilities, body types, or leveling up to max level. This is what I mean. It takes about 10 hours of play before the game opens up. Many gamers formulated an opinion after less than an hour of play.
I guess that depends where you live, in the UK definately not, it was the most advertised game I can remember this year, easily.
brink could have used better publicity
I’d definately agree that most game reviewers were judging it as a SP, in that respect although their criticisms were probably justified (MP offline against bots is not SP) they didn’t do the game any favours.
In the end tho the reason hardly anyone is still playing just 2 months after release is because it’s a bad game, not because something that should’ve happened didn’t, or something that shouldn’t have happened did.
I agree with this. It didn’t need more, it needed better publicity. Brink had a fairly good amount of PR - but it wasn’t utilized really well. This is why regardless of all the advertisements listed above - magazine/internet ads, TV spots, posters, billboards, etc. during development and even after Brink launched, there were/was still a good number of people who never heard of the game.
It was marketed to the masses as a single player game that could be played as coop or vs humans, they were told to treat it that way, it wasn’t something they made up themselves. I blame the PR department for that stunt, and I wasn’t convinced about the whole ‘mingleplayer’ thing.
A game needs to grab you and make you WANT to stick with it for 10 hours, you shouldn’t have to be told “trust me, it gets better after 10hrs… honest!”.
As far as advertising, I saw trailers at the cinema, on TV, in magazines, store windows, and it’s still running on the gametrailers.com website at the start of some vids as it’s used for advertising the mobile i5’s for laptops. It should have had accurate advertising, not giving the illusion that it was something that it wasn’t.